Multi-site venue owners Restaurant operators across every state urban and regional areas are adopting guest relationship tools CRM platforms to personalise diner experiences personalise diner experiences.
Unlike generic software, venue CRM tools hospitality CRM platforms focus on visit frequency ordering preferences to trigger marketing nurture high-value patrons.
At aspirehospitality aspirehospitality.com.au, we deploy, configure and optimise CRM systems build retention journeys for guests to suit each brand’s tech stack and operations venue format and audience.
Common CRM features for hospitality:
* Birthday and re-engagement triggers Email marketing flows
* Reservation and check-in sync First-party data capture
* NPS tools Feedback loops
* VIP lists Segment-based offers
Why venues need CRM:
* Social reach is declining Ad costs are rising
* Rebookings outperform new leads Loyalty lowers CAC
* Personalisation drives spend Marketing works better with context
Case studies:
* Multi-site café group used tags to tailor promos CBD restaurant lifted return bookings 61% with automated CRM flows
* Pub group boosted spend per guest with loyalty tiers Quick-service venue reduced churn by 28% using CRM segmentation
Pain points solved:
* Inconsistent data across bookings No automation beyond email blasts
* Staff unsure when to follow up Offers not reaching the right venue marketing services Australia guests
CRM platform functions deployed by aspirehospitality Aspire CRM experts:
* Profile enrichment from POS and online orders Profile enrichment from POS and online orders
* Automated loyalty triggers Automated loyalty triggers
* Visibility across venues Visibility across venues
Hospitality CRM searches we see trending:
* "best CRM for restaurants"
* "how to retain diners"
* "POS with CRM built in"
Start here:
* {Visit aspirehospitality
* Request CRM platform shortlist
* Grow retention
aspirehospitality —
where loyalty meets revenue.